SME Growth / Cool Ventures
Manor House Enterprise Centre, Royal Wootton Bassett
Wednesday 3 May 2017 | 09:30 to 13:30
Cool Ventures are presenting this workshop as a part of the SME Growth delivery consortium on behalf of the Swindon and Wiltshire LEP
The way you present your business should be a reflection of your values, personality and goals - determining how you deliver this is very important to your business success.
Developing an effective marketing strategy ensures you achieve this in a structured way. Once established, your strategy will drive the direction of your business, focus your communications and showcase how you provide excellent service to your existing clients as well as win new ones.
This half day workshop is presented by award winning Purpol Marketing and provides the tools to develop your own marketing strategy. A simple step by step process identifies your unique business objectives and matches these to appropriate tactics in order to achieve them. Find out how to maximise your results and minimise your effort in a clear and cost-effective approach.
Draw upon the broad knowledge of the Purpol Marketing team and network with other local companies. Our objective is to ensure you leave the session with a defined marketing strategy on how you can achieve your goals for your business.
We will cover the following elements:
Why strategy is importantAction capture your current business challengesMarketing Plans and StrategyAnalysis models including SWOT AnalysisTarget Market IdentificationMarket segmentationCompetitor Analysis
Who is your ideal customer?Action name your current customers or those you would likeIdentify what is important to your ideal customer?Acquiring new customers7 P's of marketingBids Tenders and pitches
BrandingDirect marketing and LiteratureWebsite designPublic RelationsSocial MediaNetworkingPublic speaking and thought leadershipContent management
Customer LoyaltyCustomer relationship managementTest and measure
Denise O'Leary is the founder and owner of Award Winning Purpol Marketing - WIBA New Business of the Year 2016 , Women in Marketing – Best Independent Consultant 2016 and Chippenham Business Awards Best Business Service provider 2017. A dynamic, enthusiastic marketing specialist, coach and company director, Denise has extensive experience of delivering impressive results in demanding business environments. Purpol Marketing identify and implement effective marketing strategies that get results. Whatever your marketing challenge - we would be delighted to assist you.
This is part of a free business support service funded by the Swindon and Wiltshire LEP
For more information online go to http://www.coolventures.co.uk/smeg